air up® is so much more than a water bottle. As the world’s first refillable drinking system that flavors water through scent alone: it’s a hydration revolution.
What's meant by this? Science shows that the majority of what we perceive as flavor is actually derived from scents. Our one-of-a-kind drinking system transports carefully-crafted flavors from our pods through the mouth all the way to your olfactory receptors - and that's when your brain perceives the scent as flavor. This is called “retronasal olfaction” - just drinking water, but perceiving it as a flavored beverage. Mind-blowing, we know. But it’s just science.*
Since its launch in Europe in July 2019, air up® has grown into a company that operates in over 11 countries, has more than 300 employees, and enjoys a customer base in the millions.
Interested in following the #thinknewdrinknew journey? Check us out on Facebook and Instagram. Let’s make scents of it [together].
*Link to study regarding taste found here: https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0040-2#:~:text=It%20is%20frequently%20asserted%20that,from%20the%20sense%20of%20smell.
Company Details
- Employees
- 283
- Founded
- -
- Address
- Friedenstraße 22a, Munich,bavaria 81671,germany
- pr****@****-up.com
- Industry
- Food And Beverage Manufacturing
- NAICS
-
Food ManufacturingGrain and Oilseed MillingOther Food ManufacturingFlour Milling and Malt ManufacturingStarch and Vegetable Fats and Oils ManufacturingBreakfast Cereal ManufacturingSnack Food ManufacturingCoffee and Tea ManufacturingFlavoring Syrup and Concentrate ManufacturingSeasoning and Dressing ManufacturingAll Other Food ManufacturingFlour MillingRice MillingMalt ManufacturingWet Corn MillingSoybean and Other Oilseed ProcessingFats and Oils Refining and BlendingRoasted Nuts and Peanut Butter ManufacturingOther Snack Food ManufacturingMayonnaise, Dressing, and Other Prepared Sauce ManufacturingSpice and Extract ManufacturingPerishable Prepared Food ManufacturingAll Other Miscellaneous Food Manufacturing
- Website
- air-up.com
- HQ
- Munich, Bavaria
Air Up® Questions
Air Up®'s website is air-up.com
Air Up®'s LinkedIn profile is https://de.linkedin.com/company/air-up
Air Up® has
283 employees.
View email and phone details for 283
employees at Air Up®.
Air Up®'s industry is
Food and Beverage Manufacturing
Air Up®'s top competitors are
Yfood Labs,
Junglück,
Just Spices,
Nucao,
The Female Company Gmbh,
Koro,
Comeon Group,
Snocks,
Purelei,
Everdrop.
Air Up®'s support email address is pr@air-up.com
Air Up®'s categories are Food and Beverage Manufacturing
Air Up®'s founding year is 2019
