Aisle Profile

Looking for insights into the US or Canadian grocery / CPG market? Need access to west coast stores not available on the east coast or vice versa? Let us save you time and money by providing you with all the information you need, including a customized report to get you up-to-speed, well-researched and on top of CPG market trends & the North American consumer landscape. ONLINE & IN-STORE AUDIT EXAMPLES: * Packaging / Brand Audit - Assesses strength of branding at shelf against the competition & private label * Category Audits - Reviews new entrants, innovative formats and category trends * Claim Audit - Outlines category vernacular, color conventions, popular health claims, mentor brands* * Store Layout / Aisle Configuration Audit - Describes store structure, aisle groupings and flanker products * In-Store Signage Audit - Gauges the style and organization of various year-round, seasonal and promotional signage * Pricing & Sale Audit - Overview on pricing placement and communication strategy * Online Assessment - Analyzes e-commerce performance and provides golden standard insight Have something else in mind? Just reach out and I'd be happy to discuss!