ALADIN

ALADIN is transforming rural retail in Vietnam. We help mom-and-pop (M&P) shops in underserved regions access essential FMCG products faster, cheaper, and more securely—direct from manufacturers. 📦 What We Do Through a mobile-first B2B platform, ALADIN enables retailers to buy solo or in groups, leveraging bulk pricing and social trust networks to eliminate middlemen, cut procurement costs, and reduce counterfeit risk. 🚚 Why It Matters 95% of Vietnam’s M&P shops still use manual, outdated procurement systems and face up to 10x higher costs due to fragmented supply chains. ALADIN fixes this with a digital-first, community-powered model. 📈 Our Impact 160+ paying retailers onboarded $55K+ revenue (Sep 2024-June 2025) Growing 50% MoM Operating 1st micro-hub in Bình Dương, expanding fast 🌏 Vision We’re building the future of rural commerce-one where trust, tech, and transparency uplift entire communities. 💼 Built by experienced entrepreneurs & tech leaders. Backed by Founder Institute and UpYouth. 📍 Based in Vietnam | Scaling across SEA