Alaina Crystal LTD

Alaina Crystal is a creative communications strategist, accredited Integral Development Coach, and committed feminist with over 13 years’ experience building campaigns and mentoring people to make the world a better place for women, girls and non-binary people. Others have described her as a: Problem solver Strategic shaper Empathetic facilitator Force of positivity Doer, not just a talker Before opening her own consultancy, Alaina was Global Head of Strategy at Purpose, a social impact agency that uses public mobilisation and storytelling to move people to create positive social change. Prior to Purpose, she spent 10 years in advertising at AMV BBDO and BBDO New York, working with brands and charities to create compelling campaigns for their businesses and for important social issues. Through that work, she helped to transform the way the world views periods and women’s health with Bodyform, and demonstrated how free play can be a tool for developing young girls' imaginations and self-esteem with Barbie. For this and her commitment to mentoring and lifting women up within the industry, she was awarded a Women in Advertising and Communication Leadership (WACL) Future Leader Award in 2019, and an APG Grand Prix for Barbie in 2017. Outside of work, she has been involved in women's rights for a number of years, most recently as co-chair of trustees for Power of Women Thanet, and previously with the Women's Equality Party in Southwark. Hailing from the US originally, she has spent much of her adult life bouncing between the US and the UK and is proud to call both home. She moved to the Kentish seaside in 2020 with her husband James and their beloved cat Gloria, where she enjoys sea swims, nail art, punk shows, and community activism.