Albertina Bay Technologies

Albertina Bay Technologies was founded in Durban in 2001 by Bob Ludlow. Its products were borne out of a search for a means to gain key insight into the state of a fashion business. An essential component is to have high levels of control and instant reaction to the dynamics of a highly competitive industry to make meaningful business decisions. In a market where retailers and specialised manufacturing & distribution operations struggle to find a software solution built for their needs, Albertina Bay is now proud to offer SoftwearforFashion. Having undergone extensive development, testing and application in all areas of the footwear, apparel and related industries - manufacturing, distribution, wholesale and retail - SoftwearforFashion has evolved into a suite of product modules each designed and packaged to meet the specific needs of the markets within these sectors. Albertina Bay Technologies continues to show significant growth and now comprises a team of programmers, customer support specialists, training officers, sales and support staff who are continually working on product enhancements. Our role? To broaden the gap between general all-purpose software and the specific features and benefits found in SoftwearforFashion.