Alchemy & i Group

The Alchemy & i Group is a portfolio of award-winning hair, beauty and aesthetic businesses that turns ordinary services into extraordinary experiences. Each created to complement one another, the portfolio works to achieve exceptionally high standards in client experience and interior design. Delivering the most innovative treatments while treating every client like a VIP and catering to the changing needs of the beauty industry in a design-led way is how the Silver Fern Group distinguishes itself from the rest. By bringing together the best of beauty, business, and design, the Alchemy & i Group excels in creating distinctive and well-respected brands across the UK and NZ.