Australian Leisure Facilities Association (ALFA)

The Australian Leisure Facilities Association (ALFA) is the peak representative body for the aquatics, recreation & leisure facilities industry in Australia. It is an alliance of regional bodies that have been representing the industry for 75+ years. ALFA was formed out of a strong industry need for one voice to represent its interests nationally. ALFA are a united alliance, progressing and developing the leisure facility industry in Australia. ALFA represents individual employees, organisations that own, manage or lease facilities & companies that supply to the industry, offering Individual, Organisation & Commercial Supplier memberships through the alliance. To achieve this vision, ALFA focuses on advocacy for key industry issues, providing leadership on industry policies & standards, ensuring relevant professional development opportunities, sharing latest industry trends and knowledge through strong network & membership communications. There are an estimated 1,900 leisure facilities throughout Australia, predominantly owned by the 650+ local Councils & managed either in-house or by an external management organisation. The industry employs over 50,000 people & attracts an extensive variety of commercial suppliers. With a turnover estimated to be in excess of $1.3 billion and 263 million visits per annum, our industry is significant and essential to the continuing development of a healthy Australian community.