Align By Design

CultureForTheWin was born from the powerful collaboration of two like-minded individuals, Sirisha and Harish, who shared a common mission to empower companies through the transformative power of culture. Sirisha, an independent consultant, focused on helping founders articulate their company culture, while Harish, co-founder of Choose To Thinq (CTQ), concentrated on assisting leaders in reinforcing their culture and values. Realizing the potential of their complementary skills and expertise, Sirisha and Harish, who are also life partners, joined forces in 2019. Their collaboration combined Sirisha's culture articulation expertise with CTQ's culture reinforcement capabilities, enabling them to help companies both articulate and reinforce their unique cultures. As demand for their innovative approach to culture consulting grew, Sirisha and Harish decided to spin off the culture consulting business into a new venture, CultureForTheWin, in 2023. Rooted in passion, collaboration, and an unwavering belief in the impact of company culture, CultureForTheWin is dedicated to helping ambitious companies create winning teams by turning their culture into a sustainable competitive advantage. Their unique personal and professional partnership serves as an inspiring example of the power of shared vision and collaboration in achieving remarkable results.