Already AB

Through Already, we help teams and companies create impactful, ethical, and user-centred digital experiences. Our work spans: ➔ UX & product design – from discovery to implementation ➔ Digital concept & strategy – aligning business goals with human needs ➔ Workshops & facilitation – LEGO Serious Play, design sprints, and innovation methods ➔ Ethical & inclusive design – making technology more accessible and human ➔ Team collaboration & process improvements – helping teams work smarter and more effectively The story behind Already Already AB was founded by Anna Lundqvist in Stockholm in December 2003. While studying at Berghs School of Communication and working as a press photographer, she saw the growing demand for digital and interactive solutions. This led to further studies at Hyper Island, deepening expertise in UX, digital concept development and branding. With a background in fashion & interior design, typography, branding and photography, Already takes a multidisciplinary approach to design, blending creativity with strategy. Over the years, the company has collaborated with brands like Spotify, H&M, ICA and agencies such as Doberman, AKQA and DDB, working on projects that drive real impact. Operating between Stockholm and Berlin, Already is more than a design consultancy — it is a space for human-centred innovation, ethical design and better collaboration. Whether through UX consulting, strategic design or workshops, Already helps businesses and teams shape a more inclusive, thoughtful and meaningful digital world.