Alternative Uses Company Profile, Contacts & Intelligence

Alternative Uses Overview

What if your greatest opportunity lies in turning unseen problems into market-defining moments? Alternative Uses partners with ambitious founders, VCs, and agency leaders to do just that through Narrative-Led Market Design. We build the strategic story that creates and shapes new markets, unlocking explosive growth. Our unique focus? Defining not only your core narrative but also the powerful anti-narrative – the viewpoint you conquer – which is essential for true differentiation and market leadership. We deliver tangible strategic outputs, including market-defining POVs, category go-to-market strategies, investor pitch decks showcasing category potential, and breakthrough brand strategies rooted in solving real problems. Founded by a former Play Bigger partner and large-agency head of strategy with a master’s in cognitive science, this approach blends our unique expertise in category design, strategic communications, and behavioral science. Let's explore how Narrative-Led Market Design can help you build and own your market

Headquarters

Pleasantville, New York, United States

Industry

Marketing Services

NAICS

Advertising, Public Relations, and Related Services, Advertising Agencies

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