AM ETERNA SDN BHD

AM Eterna Sdn Bhd (AME) is one of Malaysia’s leading online reading centre using the brand name of Read Hero. Prior to its founding in 2021, AME had 23 years of operating physical reading classes with 3 branches around the Klang Valley. Due to MCO as the COVID-19 pandemic hits, AME ran extensive research on online reading classes and hence rebranded the service as Read Hero Online Class upon securing a sturdy online program. Since the pandemic, Read Hero has helped more than 3,000 students aged between 4 to 12 years old read successfully only via online classes. With our online class program, we aim to strive to help young kids in Malaysia (and outside of Malaysia in general) build a better future through reading skills with our techniques and modules for reading for as young as 4 years old to ensure that the rate of illiteracy in the country is successfully reduced, if not eliminated. Now, Read Hero students are from all around the world mainly across Malaysia, Brunei, Qatar, and the UK.