AMA Group

AMA Group is more than just a communication agency group, it is a shared collaboration of creativity, strategy, excellence and passion that connects eight dynamic countries in South-Eastern Europe: Serbia, Croatia, Bosnia and Herzegovina, Slovenia, Montenegro, North Macedonia, Albania, and Bulgaria. At its foundation are renowned brand agencies like McCann, UM, DRV, Initiative, Media Jobs, Media Pool and AdVenture. Each is a trusted name, united by a shared vision and the belief that impactful communication has the power to move brands and connect with people on a deeper level. We are a part of the Slovak Across Media Holding. The story began in 1997, when McCann Erickson, the predecessor of AMA Group was founded in Belgrade. Led by visionary creative minds, a strong sense for business, and a deep understanding of the region’s historical and cultural ties, what was one agency grew into a network through the establishment and acquisition of the regional agencies. Talented teams came together not just to serve clients, but to shape the scenery of advertising and media in the entire region. Today, AMA Group stands as one of the region’s leading forces in communication, not just because of its scale, but because of the people behind it. Over 400 creative minds, designers, account managers, strategists, analysts and storytellers each bringing their own expertise, supporting some of the biggest regional and local brands, and pushing the boundaries of what’s possible. For our creative work, we have won over 600 awards, including the prestigious Cannes Lions - the most significant recognition within the advertising industry. This is AMA Group, built on legacy, powered by people, driven by agility, and always looking forward and beyond.