American Marketing Association - JMU

The James Madison University Chapter of the American Marketing Association (JMU AMA) is a nationally recognized, student-led organization dedicated to cultivating the next generation of marketing leaders. Established in 1982, our chapter has consistently demonstrated excellence, earning accolades such as a Top 25 Chapter ranking among over 370 collegiate chapters nationwide. Rooted in a tradition of innovation and professional development, JMU AMA provides members with exclusive access to industry leaders, hands-on marketing experiences, and opportunities to compete on the national stage. From agency visits and speaker events to strategic workshops and real-world projects, our members engage with marketing beyond the classroom. Open to all majors, JMU AMA is more than a club—it's a launchpad for aspiring marketers to gain real-world experience, build lasting connections, and prepare for impactful careers in today’s ever-evolving business landscape.