Amoree India

Amoree is more than just a clothing label—it's a tribute to the richness of Indian culture, textile heritage, and women-led craftsmanship. We believe fashion isn’t just about wearing clothes—it’s about wearing stories, legacies, and emotions stitched with purpose. Founded by Shikha Chaudhry, a fashion enthusiast with over 15 years of experience in the industry, Amoree was born out of her deep-rooted passion for Indian artistry and her desire to revive traditional hand block printing with a contemporary twist. A post-graduate in Fashion Designing from Panjab University, Chandigarh, Shikha envisioned a label that not only makes women feel beautiful and confident but also empowers the artisans behind the scenes. At Amoree, we bring together breathable natural fabrics like cotton, mul, chanderi, and silk, and embellish them using traditional techniques like hand block printing and embroidery by skilled women artisans. Every garment reflects our dedication to comfort, craftsmanship, and creativity. With in-house production capabilities, we maintain uncompromising quality. Our designs are inclusive—created for every body type, skin tone, and personal style. We don’t just craft clothes; we build a community that values heritage and promotes conscious fashion.