AMP Merchandising

Global entertainment merchandising services. AMP Merchandising was founded in 1996 by Canadian music icon, Sarah McLachlan and Nettwerk Management President, Dan Fraser. The company was designed to effectively service the intricate needs of the tour merchandising business, elevate the quality of artist branded products, and maximize revenue opportunities in an ever-changing music industry. AMP was launched as a solution to the merchandising and vending needs of Lilith Fair, the groundbreaking festival tour founded by Sarah McLachlan that featured such artists as Fiona Apple, Paula Cole, Sheryl Crow, Jewel, Erykah Badu, Tracy Chapman, and Bonnie Raitt. Lilith Fair toured for three consecutive years and, during this time, AMP achieved the status as one of North America’s leading merchandising organizations. Today, AMP remains a highly innovative artist and brand services company that has developed a unique approach to the design, production, and distribution of licensed consumer products. AMP has received international recognition as a leading special event-merchandising firm and continues to conduct activities with a number of prominent organizations, performing artists, sports teams, and international events. AMP’s mission in all partnerships is to maximize revenue and profitability for all partners by increasing distribution, providing a positive consumer experience, excellent customer service, and high quality branded products at reasonable market prices.