Amy Luby

You don’t need more noise. You need clarity, strategy, and results. Whether you’re an MSP trying to get unstuck and grow, or a vendor struggling to activate your channel, I help you build what works and ditch what doesn’t. With 25+ years in the MSP space, I’ve done it all: launched, scaled, and exited MSPs, built NOC & Help Desk operations for global distribution, and led channel programs that drove millions in recurring revenue. I know how to connect strategy to execution, and I bring that operational lens to every engagement. What I Offer For MSPs • Sales Playbook Design & Team Coaching • Service Offering Optimization • Pricing, Packaging & Profit Strategy • Operational Turnarounds • Partner & Vendor Ecosystem Strategy For Vendors • MSP Partner Program Design • Recruitment & Activation Strategies • GTM Alignment with the MSP Buyer • Sales Enablement That Actually Enables • Messaging That Lands with MSPs What You Can Expect • Straight talk. No fluff. • Strategy rooted in execution. • Playbooks, processes, and plans you can actually use. • A partner who’s walked in your shoes, and knows how to get you where you’re trying to go. Let’s Talk Ready to scale smarter? Reach out. I work with MSPs and vendors on short-term sprints, longer-term engagements, and advisory retainers. If we’re a fit, we’ll build something great together.