ANAM HUSAIN

ANAM HUSAIN is an independent fashion brand operating out of New Delhi. We create one-of-a-kind wearable artworks out of discarded craft waste from Indian craft clusters. This involves visiting artisans at their workshops, identifying the waste produced and introducing design intervention to reuse them in creative ways. Founder and creative director, Anam Husain, loves maximalism and for her more is always less. The challenge of harmonising the clash of different materials and colours excites her! She finds poetry in what is decayed and weathered like leaves leaving their natural tint on fabrics. Very similar to schools teaching to create the best out of waste! "I was once working on a project with block printers through which I discovered that when printing on a fabric, the pigment sieves down to the table cover and forms interesting one-of-a-kind prints. These prints are a play with traditional Indian motifs, take weeks to be made, create layers of many colors and can never be reproduced in the same way. To my surprise, the printers would throw away these fabrics as waste. In Patina, I have repurposed these fabrics with handloom chanderi zari." Our mission is to appreciate and use what is already available, create craft awareness amongst the youth, provide more channels of income to the craft. community in India and lead young designers to this path of sustaining a small but ethicaly lead design house.