And Sydney

And is a Creative Agency in Sydney. We solve business & communication problems through creative thinking & beautiful executions. We’re obsessed with ingenuity, communication & craftsmanship. Our Philosophy: Message Before Medium. There was this xeroxed® A4 plastered all across Redfern. It was not beautifully typeset. It was not branded. It was not hashtagged, die-cut, or otherwise embellished. In 60pt Times New Roman, centred on a white page, it carried a simple message: "Come home Mike - your sister misses you" It was immediate. It was impactful. It was targeted demographically and geographically and it stayed with us - that simple piece of paper told a story. It was poignant - sad & optimistic. It was awesome.