ANGERED STUDIOS

ANGERED STUDIOS is a Swedish non-seasonal brand. An alternative to expensive luxury brands. Over 3 years ago, founder Lanna Ali tried to create a new fashion identity, for this and the next generation that can live for ever. A story in every design, from the present, the past and the future. Lanna wants to show a glimpse of her world in every creations. Focusing on creating creative classy streetwear garments for everyday with accessories that spice it up for special events for all seasons of the year. Founded in 2019, ANGERED is here to share the story behind every garment, creations and our history. Including collections with exclusive garments & products for all forms considering what reality looks like. Five years ago Lanna Ali was wondering why there were only two legal choices to buy from, High Fashion and Fast Fashion. And why did the majority of our customers including herself choose choice 3, the illegal one, to buy from pirated copies? Instead of spending a larger amount of several thousand, our customers choose to spend several thousand on something that was a replica and fake, because there was no other alternative for their need. There was something that bothered Lanna constantly. She realized that our customers, her friends and herself spent time finding good replicas and good websites that weren't constantly shut down by the governments. It bothered her that she only could afford fake versions. The brand name is one of our strongest identity. It represent our history. Lanna Ali wanted something that would represent her, the problem, the vision and you. Our name relates to her story both in English and Swedish. Angered and upset that she couldn't afford expensive brands and only could afford fakes from illegal sites. But this is also a place she grew up in Sweden, that is a part of her personal story. "This place is often described as a red zone and dangerous place, but I call it for home, like many other immigrants living here."