WHO WE ARE
AniForte is a family run natural pet brand based in Germany. We believe nature has all the answers to our pets' health problems. Our range consists of supplements and foods that are 100% natural. We produce products for dogs, cats, and horses with ingredients that are free from additives, chemicals, and artificial flavourings.
OUR STORY
In 2013, Stefan Görges, our founder, was sitting in his office, wondering what he could do to make his pets (1 dog, Sammy, and 3 cats) more healthy. He feared that through all the chemicals and additives in pet food the health of his pets was not as good as it could be. It is a bit like expecting to get all your nutrients and vitamins from a can of vegetable soup. Possible in theory, but unlikely in practice.
This is when the idea for what is now AniForte was born. Stefan was onto something unique and soon after he started selling our first products and developing new ones their popularity grew and grew. We started in a small warehouse in the idyllic town of Schwalmtal, Germany, literally in a garage selling our products online. We have now upgraded to a warehouse still located in Schwalmtal, Germany and our product range has expanded significantly.
Our staff has grown from Stefan himself responsible for everything (inventing products, mixing, packing and shipping them all) to around 50 people, however, our focus remains on quality products and sourcing the best ingredients. Since we started we have learned a lot about the industry. For example, have you ever noticed that most 'natural' pet foods have 'added vitamins and minerals'? Through our research, we have learned that there is no way to naturally add these. It is similar to the difference between eating an orange and taking a vitamin C tablet; the orange contains the vitamin C naturally just like our products.
Company Details
- Address
- 5 Tanner Street, London,london Se1 3le,united Kingdom
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- aniforte.co.uk
- HQ
- London, London
Aniforte Questions
Aniforte's website is aniforte.co.uk
Aniforte's LinkedIn profile is https://uk.linkedin.com/company/aniforte
Aniforte's industry is
Retail
Aniforte's top competitors are
Donald Cooke Limited,
The Nutriment Company,
Nutriment,
Ancol Pet Products Limited,
Frozzys,
Natures Menu Ltd,
Nova Dog Chews,
Aniforte Gmbh,
Nutriment Natural Treats,
Natural Instinct.
Aniforte's categories are Retail
