Anna Adero

I have always believed that there’s a different way to do fashion. To me, fashion is excellence, beautiful, fun, playful, easy, and most definitely joyful. But the pressure in the industry and the low value that was placed on Nairobi’s designers disenchanted me so much so, I walked away and moved to rural Kisumu, Kenya 10 years ago. In Kisumu, I have found a thriving fashion ecosystem that serves women, men, and children beautifully. The talent is plenty, but the opportunities are few for women who dream of selling dresses to their counterparts living in the US and beyond. Working with our local women over the last 10 years has renewed my belief that both me and my industry have a viable place and a purpose on this planet. And it is... To connect women around the world who desire fun, playful dresses, while opening doors for women in rural Kenya to create designs, work from home with dignity, earn their value, and thrive to their highest possible level.