Anomaly Research and Analytics

Born out of IPG’s media agencies, Anomaly is a boutique research and analytics unit specialising in the media and advertising sector. Servicing a wide range of clients, both big and small, we work to extract insights from customer, media, market, economic and research data and intertwine sources to deliver more holistic answers to our clients’ problems. Offering a wide range of research and analytical solutions from in-depth face to face interviews to research panel development and management, customer behavioural segmentation to market mix modelling and attribution modelling. With the increasing need to deliver real-time, actionable insights to client desktops, data visualisation is also an increasingly important part of our service solution.