The name "antepostnow" is an artefact - playing with the omnipresent reference to the Latin "ante" (before) or "post" (after); beyond all placativ-isms, antepostnow is nothing less but a paradigm for living "now". In a world, where tomorrow, today will be yesterday - where innovations are becoming more virtual and thus are changing more rapidly as change is becoming more transparent.
(Industrial) design is one example of the human struggle between virtual needs and (human) reality: (individual) craftsmanship has widely been replaced by (industrial) design. In a culture of change form rules over function as form is more adaptable to change; beyond this, design has become part of the (individual) identity; products create identity, adding: soul, spirit and offering integration. To individuals and to corporations alike. We position design, we position ourselves via design. We edit design. We incorporate it. We market it. Fast.
The integrity of an object is no longer defined by neither its function nor form - the integrity is the one of the designers. Designers become brands. Despite speed, design becomes human again? Faster?
Can we really cope with our pace in the given complexity? How much speed, how much change can we cope with? We are running fast - are we running mute? In the search for the tomorrow we rather tend to puzzle back. Continuity via history. Are we not copying, imitating, reassuring ourselves via what we have seen prior (or "ante")?
Looking, searching ("post"?) for identity and soul in any given object.
We are going to museums - to understand the future, or do we worship the past. Are we really living, "now"?
For a culture on the move (a "tribal" culture?) and in a culture where change becomes fashion, antepostnow seeks to provide stability. Stability through need-driven and sustainable products.
antepostnow®; understanding the past to create products for a tomorrow - starting now.
Company Details
- Founded
- -
- Address
- Berlin, De
- Industry
- Design Services
- NAICS
-
Specialized Design ServicesIndustrial Design ServicesOther Specialized Design Services
- Website
- http://www.antepostnow.com
- HQ
- Berlin
Antepostnow Questions
Antepostnow's website is http://www.antepostnow.com
Antepostnow's LinkedIn profile is https://de.linkedin.com/company/antepostnow
Antepostnow's industry is
Design Services
Antepostnow's categories are Design Services
Antepostnow's founding year is 2001
