About Anthrometric
Anthrometric is a human insight and innovation consultancy dedicated to making emerging technologies work for real people. Founded and led by Dr Clare Mutzenich, a behavioural scientist and human factors expert, Anthrometric specialises in understanding how people interact with complex systems—particularly in contexts of automation, AI, and future mobility.
Our Purpose: Designing for Trust, Adoption, and Equity from Day One
Emerging technologies often fail because they are designed around the technology—not the people expected to use them. At Anthrometric, we flip this script.
Our core belief is that technology must be built for how people actually behave under pressure, in context, and across the full range of human diversity. That includes cognitive, emotional, and physical needs—especially for users historically excluded from design decisions.
We help clients answer the critical questions:
How do people really engage with unfamiliar or high-risk technology?
What design choices foster trust, confidence, and long-term adoption?
Where are the hidden friction points that create exclusion or missed opportunity?
What We Do
Anthrometric combines behavioural science, inclusive design, and future-facing research to help organisations build systems that work in the moments that matter. We use cutting-edge methods to explore trust, risk, situational awareness, and decision-making—particularly under stress, uncertainty, or novelty.
Our core capabilities include:
Immersive testing (e.g. VR simulations, scenario walkthroughs, HMI stress tests)
Behavioural measurement (quantitative surveys, intention tracking, vignettes)
Cognitive interviews and task analysis for system comprehension and decision mapping
Ethnographic fieldwork to observe real-world use, friction, and behaviour
Journey mapping and segmentation to surface priority user groups
Inclusive insight via participatory research, demographic sensitivity, and accessibility protocols
Company Details
- Employees
- 1
- Founded
- -
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Website
- http://www.anthrometric.co.uk
- Keywords
- Human-first.
Anthrometric Questions
Anthrometric's website is http://www.anthrometric.co.uk
Anthrometric's LinkedIn profile is https://www.linkedin.com/company/anthrometric
Anthrometric has
1 employees.
View email and phone details for 1
employees at Anthrometric.
Anthrometric's industry is
Research Services
Anthrometric's top competitors are
Aumovio,
Unearthing Technologies Ltd,
Zag Daily,
Move: Mobility Re-Imagined,
Centre For Connected And Autonomous Vehicles,
Hypervision Surgical,
Community Southwark,
Lacuna Agency (Formerly 7th Sense Uk),
Rospa,
Producttank Dubai.
Anthrometric's categories are Research Services
Anthrometric's founding year is 2022
