Anthropics Technology Ltd

Founded in 1998, Anthropics Technology Limited, based in London, has led the way in imaging technology for over two decades. The company has created award-winning software that has reached millions worldwide, with a focus on making beautiful images. Bridely is Anthropics' latest innovation, offering brides-to-be a virtual try-on experience that lets them preview bridal gowns using only their measurements and a photo. Bridely redefines the bridal shopping process by enabling brides to discover their perfect dress from home, driving traffic to bridal retailers and encouraging in-store visits. Anthropics is also the creator of PortraitPro, the flagship photographic software that has sold millions of copies globally and remains a leader in portrait editing. CEO Alexander Berend, who joined in 2019, has led the company’s shift towards virtual try-on technology. A graduate of the University of Oxford with postgraduate qualifications in Law and Mathematics, Alexander is driving Anthropics into the next era of consumer-focused imaging solutions.