ANTONIA

Established in 1999 as an upscale accessories store by Antonia Giacinti, ANTONIA quickly expanded its range to include women’s wear. In 2007, her partner Maurizio Purificato opened a companion men’s wear store down the street and in 2013, the two stores were combined under the Palazzo Cagnola roof while preserving their individuality, aesthetic, and vision. Today Antonia is a fashion-forward multi-brand clothing and accessories store for men and women located in Milan’s pulsating Brera area that over the years has evolved into a leading and multi-faceted global brand. Antonia Giacinti and Maurizio Purificato continue to be behind this successful, directional and influential global retail reality, a format they exported abroad, starting with China where in 2016 they opened a sprawling Antonia store in Macao, one of the region’s top shopping destinations. Two years later, Antonia Milano inaugurated its first store in Mainland China, an expansive 500-square-meter store inside Wuhan’s K11 Art Mall, a unique cultural retail landmark. From 2011 to 2017, Antonia fully developed the fashion vision and brand mix of luxury department store Excelsior Milano, creating a unique and groundbreaking format that became a global go-to point of reference among fashion connoisseurs. In December 2022, Antonia unveiled its second store in Milan, located on Via Sant’ Andrea 10. This new forward-looking retail project in the city’s renowned Golden Triangle reveals a new concept of tradition and innovation, spotlighting cutting-edge rising stars on the international panorama. A unique figure amongst the new generation of Italian buyers, Antonia is a real guru and trend explorer, with an eye for mixing luxurious and established brands with up-and-coming names. Every item is chosen with great care, taste, and passion thanks to constant research carried out all over the world.