Aore Studios

Aore was founded by Fanny Olsthoorn and Johanneke Procee. As a creative duo, they share an understated and minimal aesthetic and elevate their individual skills to create work that exudes simplicity and harmony. Embracing honest materials and tactility, their work is rich in detail, form and execution. Their projects, which range from visual identities to packaging, branding to production, styling to photography, always start with a carefully constructed story. By focusing on the essence, the duo translates concepts into well-crafted, meaningful, and timeless designs. Fanny and Johanneke work across a variety of brands in fashion, design, interior, lifestyle and art.