Aperture Retail Limited

As consumers, we're exposed to a huge number of marketing messages - researchers suggest between 4,000 - 10,000 per day. And in the age of social media, this is growing constantly. Our attention spans are stretched, and big brands command the majority of our attention. It's harder than ever to cut through the noise. At the same time, there are more opportunities than ever - if you know where to look. At Aperture, we develop eCommerce brands that focus on smaller groups of passionate consumers in specific niches. By going deep into a segment rather than broad, we find profitable opportunities that are overlooked or deliberately avoided by big brands. And we're able to create sustainable businesses by establishing ourselves as the as the number one or two player in these niches. Aperture started life in 2014 as the passion project of retailer and marketer James Hepple. After 15 years helping large corporations such as Coles Group, AS Watson Group and DFS Group, grow their retail and eCommerce businesses, James realised his passion and knowledge of eCommerce to start his own firm. Our current eCommerce businesses include; https://stauntonandhenry.com/ https://www.vinoble.hk/ https://www.dapperstraps.com/ (BETA - under development) We're based in Hong Kong - a vibrant East meets West trading port, and a great place from which to operate a growing eCommerce business.