APEX of Fear

Our mission simply put is to design the next generation of horror entertainment! APEX (Affective Player EXperience) of Fear will be a highly immersive and interactive VR horror experience, where the game adjusts the experience accordingly to the players' psychophysiological responses in real-time. Read about the project here: www.cc.au.dk/en/recreational-fear-lab/news-and-events/show/artikel/apex-of-fear-new-project-at-the-lab To accomplish this ambitious goal, we've put together a who's who of experts in the field of affective gaming, horror research, VR and interactive horror events. This includes: - Horror-researcher PhD. Mathias Clasen from Aarhus University, who studies recreational fear. - Msc.Psych Thomas Terkildsen, who specializes in psychophysiology. - Architect of Fear and co-owner of Dystopia Entertainment, M.Sc. Jonas Bøgh, designer of interactive horror events. - Professor Regan Mandryk, who pioneered this field through her work with video game giant Electronic Arts. - Professor Lennart Nacke, who is a world-renowned expert on games user research. - Professor Georgios Yannakakis, expert in “affective computing in the wild” and data-driven player modeling. In order to quickly test and implement the experience, we are collaborating with event-company Dystopia Entertainment, who is the market leader in interactive horrorbased attractions in Denmark. They are experts in designing highly immersive environments and worlds and since their launch in 2014, Dystopia has scared over 100.000 visitors. This international collaboration was made possible with a grant from Innovationsfonden. Follow us on here: www.linktr.ee/APEXofFear