Andrea Pezzi Foundation | APF

Founder's letter: "I have lived through the digital revolution since its inception. I have founded and grown companies in this area driven by a desire to understand its impact on individuals and society, because I believe in culture when it is supported by a reversible relationship between thought and everyday life: thought becomes action and action confirms the identity of the thinker, as much in the inner dimension as in the historical dimension. I do digital enterprise precisely because, framing our time in the perspective of history, the main challenge of humanity today is played out in the relationship between human beings and technology. From artificial intelligence to quantum computers, everything in the new digital society stimulates us to an ever deeper search for human identity in order to finally grasp the meaning of existence, work, growth, community, respect, justice, beauty, love, illness and even death. After all, behind every norm we write, every organization we produce, in every thought, every architecture, every fashion and every social custom, there is always an idea of human being around which, often unknowingly, we build the reality of the world. I decided to start a Foundation with my name because I founded my own life on this research."