Aphrelle

Founded in 2024 by BITS Pilani students Soham Mehta and Anish Ahuja, Aphrelle is reimagining fashion with AI-driven personalization, making premium style effortless and accessible. We solve one of fashion’s biggest challenges—fit, color, and styling mismatches—by leveraging technology to deliver a more intuitive shopping experience. Our AI-powered try-on and smart recommendations help consumers find the perfect look while reducing guesswork and returns. Built for Gen Z, by Gen Z, we blend innovation with aesthetics to create a seamless, tailored fashion experience. This is the future of style—personalized, intelligent, and within reach. Aphrelle isn’t just another clothing brand. It’s a movement to redefine luxury for a generation that knows what it wants. Follow our journey. Join the movement.