Apricot Design

We are UX & Strategy partners of organisations helping them build & rebuild products. We are driven by social impact and ethical design practices. We help you conceptualise product & feature ideas and have worked in the fintech, edtech, healthcare & many more industries to build design systems, user research, data analysis, UX and UI design to co-create delightful, effective and impactful products. We run design sprints & strategy workshops to help you find the right problems, prototype them and validate them within 2 weeks. We believe that when the right people are asked the right questions, nudged to ideate with design thinking frameworks, they have the power to transform your product. These right people are all in your teams, we just help you enable them. We bring design & business strategy together to build exceptional product experiences.