AraAI

Imagine getting actionable user insights on your designs in hours, not weeks. At Ara, we're revolutionizing usability testing with our AI-powered, end-to-end platform. We allow product teams to create custom usability studies and recruit users by integrating their existing customer data or tapping into our own user network. Then, our conversational AI conducts in-depth interviews with these users, generating follow-up questions that probe further into the user’s emotions and behavior based on the test and user responses. Following the test, we generate a report with key takeaways that can be queried for further analysis.