Nielsen Audio Company Profile, Contacts & Intelligence

Market ResearchColumbia, Md, United States3.00K employeesFounded 1949
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Employees
3.00K
Company source estimate

Nielsen Audio Overview

Nielsen has completed its acquisition of Arbitron, enhancing the scope of the data and analytics we gather across the physical and digital radio dial. As the definitive source for comprehensive radio metrics and insights, Nielsen Audio has the beat on this dynamic and evolving industry. Radio today is about more than what’s playing and being heard. It’s about industry buzz words like audience reach, effective radio buys, multi-platform utilization and audience value—terms that we speak fluently.

Headquarters
Columbia, Md, United States
Website
www.nielsen.com
Industry
Market Research
Founded
1949
NAICS
Marketing Research and Public Opinion Polling
Media and Consumer Research Marketing Mix Modeling Cross-platform measurement

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