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Nielsen combines unique data assets, unparalleled data science and technology to get to the heart of consumer behavior to help our clients trim waste, increase efficiency and drive growth. And we don't just measure huge pools of data; we make sense of it. Nielsen is the only company in the world that can link media consumption data with purchase behavior to provide clients with the insights they need to make smarter marketing investments. Leveraging our uncommon understanding of consumers -- what they watch and what they buy -- advertising is made more more effective, more efficient and, as a result, more valuable. Our seasoned Marketing ROI consultants and subject matter experts have experience spanning nearly 3 decades, 30 industries and more than 40 countries. To learn more about our solutions, visit our website at nielsen.com/MarketingROI or email us at MarketingROI@nielsen.com.
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Football Scores Extra Points for Multi-Platform Companies in Nielsen’s September Media Distributor Gauge - Nielsen

Football Scores Extra Points for Multi-Platform Companies in Nielsen’s September Media Distributor Gauge Nielsen

Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time - Nielsen

Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time Nielsen

Disney and FOX Gain Turf in August as Football’s Return Kicks Off Seasonal Shifts, according to Nielsen - Nielsen

Disney and FOX Gain Turf in August as Football’s Return Kicks Off Seasonal Shifts, according to Nielsen Nielsen

Nielsen Ad Intel data shows increasing ad spend by insurance brands as competition increases - Nielsen

Nielsen Ad Intel data shows increasing ad spend by insurance brands as competition increases Nielsen

Netflix Leads Streaming Growth in June on the Strength of Multiple Big Titles in Nielsen’s 50th Report of The Gauge - Nielsen

Netflix Leads Streaming Growth in June on the Strength of Multiple Big Titles in Nielsen’s 50th Report of The Gauge Nielsen

How AI is redefining marketing, today and tomorrow - Nielsen

How AI is redefining marketing, today and tomorrow Nielsen

2025 Annual Marketing Report - Nielsen

2025 Annual Marketing Report Nielsen

Streaming Cranks Up the Heat in July, Accounts For Nearly Half of All TV Viewing in Nielsen’s The Gauge - Nielsen

Streaming Cranks Up the Heat in July, Accounts For Nearly Half of All TV Viewing in Nielsen’s The Gauge Nielsen

Nielsen releases its 2025 Annual Marketing Report looking at the power of data-driven marketing - Nielsen

Nielsen releases its 2025 Annual Marketing Report looking at the power of data-driven marketing Nielsen

YouTube, Netflix Ride the Wave of Summer Streaming Highs in Nielsen’s Media Distributor Gauge - Nielsen

YouTube, Netflix Ride the Wave of Summer Streaming Highs in Nielsen’s Media Distributor Gauge Nielsen

Bluey and Squid Game Top Nielsen’s Streaming Charts in First Half of 2025 - Nielsen

Bluey and Squid Game Top Nielsen’s Streaming Charts in First Half of 2025 Nielsen

The future of Sport: Nielsen’s 2025 report reveals growth drivers - Nielsen

The future of Sport: Nielsen’s 2025 report reveals growth drivers Nielsen

Nielsen Launches its 2025 Global Media Planning Report - Nielsen

Nielsen Launches its 2025 Global Media Planning Report Nielsen

Connected TV is transforming advertising - Nielsen

Connected TV is transforming advertising Nielsen

YouTube Achieves Best Monthly Performance to Date and Pulls Ahead in Nielsen’s February Media Distributor Gauge - Nielsen

YouTube Achieves Best Monthly Performance to Date and Pulls Ahead in Nielsen’s February Media Distributor Gauge Nielsen

The future of retail media - Nielsen

The future of retail media Nielsen

What sports can teach us about co-viewing on TV - Nielsen

What sports can teach us about co-viewing on TV Nielsen

Breakthrough ROI: Investing in Asian American audiences and media - Nielsen

Breakthrough ROI: Investing in Asian American audiences and media Nielsen

YouTube Maintains Largest Share of TV Viewing Among Media Companies For Third Consecutive Month - Nielsen

YouTube Maintains Largest Share of TV Viewing Among Media Companies For Third Consecutive Month Nielsen

Maximizing your marketing effectiveness with data-driven decision making - Nielsen

Maximizing your marketing effectiveness with data-driven decision making Nielsen

The Gauge™: March Madness Lifts Cable, Streaming Competition Grows as Seasonal Trends Take Effect - Nielsen

The Gauge™: March Madness Lifts Cable, Streaming Competition Grows as Seasonal Trends Take Effect Nielsen

Football and Back-to-School Dynamics Spark First Gains Since April for Traditional TV - Nielsen

Football and Back-to-School Dynamics Spark First Gains Since April for Traditional TV Nielsen

Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends - Nielsen

Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends Nielsen

The Gauge™: Traditional TV Gets a Boost from Football and News in January 2025 - Nielsen

The Gauge™: Traditional TV Gets a Boost from Football and News in January 2025 Nielsen

2025 Global Sports Report - Nielsen

2025 Global Sports Report Nielsen

Engaging Black audiences - Nielsen

Engaging Black audiences Nielsen

The Record: Q1 U.S. audio listening trends - Nielsen

The Record: Q1 U.S. audio listening trends Nielsen

Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsen’s Q2 2025 Ad Supported Gauge Finds - Nielsen

Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsen’s Q2 2025 Ad Supported Gauge Finds Nielsen

Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen’s June 2025 Media Distributor Gauge - Nielsen

Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen’s June 2025 Media Distributor Gauge Nielsen

The Nielsen ARTEY Awards: 2024 Streaming Unwrapped - Nielsen

The Nielsen ARTEY Awards: 2024 Streaming Unwrapped Nielsen

Marketing Mix Modeling Solution For Accurate Campaign Measurement - Circana

Marketing Mix Modeling Solution For Accurate Campaign Measurement Circana

The ROI of AI - Nielsen

The ROI of AI Nielsen

Super Bowl LIX Makes TV History With Over 127 Million Viewers - Nielsen

Super Bowl LIX Makes TV History With Over 127 Million Viewers Nielsen

Warner Bros. Discovery and FOX Clinch Largest Gains in May as Multiplatform Capabilities Continue to Benefit Distributors - Nielsen

Warner Bros. Discovery and FOX Clinch Largest Gains in May as Multiplatform Capabilities Continue to Benefit Distributors Nielsen

The Gauge™: Streaming Peaks Again, Drawing from Successful Multiplatform Strategies - Nielsen

The Gauge™: Streaming Peaks Again, Drawing from Successful Multiplatform Strategies Nielsen

The Record: Q4 U.S. audio listening trends - Nielsen

The Record: Q4 U.S. audio listening trends Nielsen

The Gauge™: FOX’s Successful Cross-Platform Super Bowl Strategy Drives A Huge Day in Television Viewing - Nielsen

The Gauge™: FOX’s Successful Cross-Platform Super Bowl Strategy Drives A Huge Day in Television Viewing Nielsen

Disney Continues to Lead while FOX and YouTube Set Records in Nielsen’s November Media Distributor Gauge - Nielsen

Disney Continues to Lead while FOX and YouTube Set Records in Nielsen’s November Media Distributor Gauge Nielsen

Holidays, Football and Blockbusters Drive Record Highs for YouTube, Netflix and Amazon Prime Video in December, according to The Gauge™ - Nielsen

Holidays, Football and Blockbusters Drive Record Highs for YouTube, Netflix and Amazon Prime Video in December, according to The Gauge™ Nielsen

Warner Bros. Discovery Owns Largest Monthly Viewing Increase in Nielsen Report Due to March Madness and Max Streaming Growth - Nielsen

Warner Bros. Discovery Owns Largest Monthly Viewing Increase in Nielsen Report Due to March Madness and Max Streaming Growth Nielsen

College Football Playoffs on ESPN Boost Disney’s Lead in Nielsen’s January 2025 Media Distributor Gauge - Nielsen

College Football Playoffs on ESPN Boost Disney’s Lead in Nielsen’s January 2025 Media Distributor Gauge Nielsen

Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion - Nielsen

Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion Nielsen

On-demand: Planning (and measuring) cross-media campaigns in 2025 - Nielsen

On-demand: Planning (and measuring) cross-media campaigns in 2025 Nielsen

Nielsen launches critical planning guide for media industry - Nielsen

Nielsen launches critical planning guide for media industry Nielsen

Beyond Disability: Inclusive Marketing in an Intersectional World - Nielsen

Beyond Disability: Inclusive Marketing in an Intersectional World Nielsen

Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders, leading industries, and market shifts - Nielsen

Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders, leading industries, and market shifts Nielsen

Nielsen Shares College Football Conference Champs and Overall Top 10 based on Season Viewership Rankings - Nielsen

Nielsen Shares College Football Conference Champs and Overall Top 10 based on Season Viewership Rankings Nielsen

The Gauge™: Broadcast Hits its Stride in October on Strength of Drama and Sports Programming - Nielsen

The Gauge™: Broadcast Hits its Stride in October on Strength of Drama and Sports Programming Nielsen

Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia - Nielsen

Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia Nielsen

The Gauge - Nielsen

The Gauge Nielsen

Keep scrolling to access Nielsen’s 2023 Annual Marketing Report. - Nielsen

Keep scrolling to access Nielsen’s 2023 Annual Marketing Report. Nielsen

Global Trust in Advertising – 2015 - Nielsen

Global Trust in Advertising – 2015 Nielsen

Careers - Nielsen

Careers Nielsen

Newswire | Consumer Trust in Online, Social and Mobile Advertising Grows - Nielsen

Newswire | Consumer Trust in Online, Social and Mobile Advertising Grows Nielsen

Cross Media Measurement - Nielsen

Cross Media Measurement Nielsen

TOP 10 - Nielsen

TOP 10 Nielsen

The Database: The Business of Sustainability - Nielsen

The Database: The Business of Sustainability Nielsen

The Database: What Sustainability Means Today - Nielsen

The Database: What Sustainability Means Today Nielsen

2024 Annual Marketing Report - Nielsen

2024 Annual Marketing Report Nielsen

The Nielsen Total Audience Report: Q1 2018 - Nielsen

The Nielsen Total Audience Report: Q1 2018 Nielsen

The Nielsen Total Audience Report: Advertising Across Today’s Media - Nielsen

The Nielsen Total Audience Report: Advertising Across Today’s Media Nielsen

U.S. TV household data reveals shifting trends in how audiences access content - Nielsen

U.S. TV household data reveals shifting trends in how audiences access content Nielsen

In emerging media, brand recall is the biggest driver of lift - Nielsen

In emerging media, brand recall is the biggest driver of lift Nielsen

Beyond big data: The audience watching over the air - Nielsen

Beyond big data: The audience watching over the air Nielsen

When it Comes to Advertising Effectiveness, What is Key? - Nielsen

When it Comes to Advertising Effectiveness, What is Key? Nielsen

2016 Nielsen Social Media Report - Nielsen

2016 Nielsen Social Media Report Nielsen

The Nielsen Annual Marketing Report Hub - Nielsen

The Nielsen Annual Marketing Report Hub Nielsen

Representative content drives bingeability across streaming platforms - Nielsen

Representative content drives bingeability across streaming platforms Nielsen

2023 State of Play Report - Nielsen

2023 State of Play Report Nielsen

Nielsen's Gracenote Expects USA, China, Great Britain, France and Australia to Lead 2024 Paris Olympic Games Medal Table - Nielsen

Nielsen's Gracenote Expects USA, China, Great Britain, France and Australia to Lead 2024 Paris Olympic Games Medal Table Nielsen

Nielsen releases 2022 Brand Sustainability Report - Nielsen

Nielsen releases 2022 Brand Sustainability Report Nielsen

Tops of 2023: Sports - Nielsen

Tops of 2023: Sports Nielsen

COVID-19: Tracking the impact on media and consumer behavior - Nielsen

COVID-19: Tracking the impact on media and consumer behavior Nielsen

Nielsen Panels - Nielsen

Nielsen Panels Nielsen

Nielsen data shows ad spend in Aus auto sector grew 8% over last 12 months, with EV media spend up sevenfold since 2021 - Nielsen

Nielsen data shows ad spend in Aus auto sector grew 8% over last 12 months, with EV media spend up sevenfold since 2021 Nielsen

Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™ - Nielsen

Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™ Nielsen

Nielsen Annual Marketing Report: Era of Alignment - Nielsen

Nielsen Annual Marketing Report: Era of Alignment Nielsen

Choose it Or Lose It: Media Choice Abounds, But Many Americans Stay With What They Know - Nielsen

Choose it Or Lose It: Media Choice Abounds, But Many Americans Stay With What They Know Nielsen

Under the Influence: Consumer Trust In Advertising - Nielsen

Under the Influence: Consumer Trust In Advertising Nielsen

Counting every voice: How to power a better media future for all - Nielsen

Counting every voice: How to power a better media future for all Nielsen

The Record: U.S. audio listening trends powered by Nielsen and Edison Research - Nielsen

The Record: U.S. audio listening trends powered by Nielsen and Edison Research Nielsen

Esports Playbook for Brands - Nielsen

Esports Playbook for Brands Nielsen

Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison of its Kind - Nielsen

Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison of its Kind Nielsen

Gen Z: The Elusive Generation - Nielsen

Gen Z: The Elusive Generation Nielsen

Amid the fragmented TV landscape, time spent with content is the best planning data there is - Nielsen

Amid the fragmented TV landscape, time spent with content is the best planning data there is Nielsen

The Nielsen Total Audience Report: Q3 2018 - Nielsen

The Nielsen Total Audience Report: Q3 2018 Nielsen

Brad Kelly Named to Radio Ink’s 40 Most Powerful People in Radio - Nielsen

Brad Kelly Named to Radio Ink’s 40 Most Powerful People in Radio Nielsen

The Nielsen Total Audience Report: August 2020 - Nielsen

The Nielsen Total Audience Report: August 2020 Nielsen

Building better connections - Nielsen

Building better connections Nielsen

Streaming claims largest piece of TV viewing pie in July - Nielsen

Streaming claims largest piece of TV viewing pie in July Nielsen

Women’s sports viewership on the rise - Nielsen

Women’s sports viewership on the rise Nielsen

NielsenFacebook Report The Value of Social Media Ad Impressions - Nielsen

NielsenFacebook Report The Value of Social Media Ad Impressions Nielsen

Nielsen releases 2021 advertising figures - Nielsen

Nielsen releases 2021 advertising figures Nielsen

COVID-19: Tracking the Impact on Media Consumption - Nielsen

COVID-19: Tracking the Impact on Media Consumption Nielsen

TV Viewing Among Kids at an Eight-Year High - Nielsen

TV Viewing Among Kids at an Eight-Year High Nielsen

Wise up to Women - Nielsen

Wise up to Women Nielsen

Netflix Makes Biggest Jump in Nielsen’s June Media Distributor Gauge, Up Nearly 12% From May - Nielsen

Netflix Makes Biggest Jump in Nielsen’s June Media Distributor Gauge, Up Nearly 12% From May Nielsen

Responsibility & sustainability - Nielsen

Responsibility & sustainability Nielsen

The Nielsen Total Audience Report: Q2 2016 - Nielsen

The Nielsen Total Audience Report: Q2 2016 Nielsen

Black Impact: Consumer Categories Where African Americans Move Markets - Nielsen

Black Impact: Consumer Categories Where African Americans Move Markets Nielsen

Top Nielsen Marketing Roi Employees

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