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Our clients are people who have to win because their situation demands it. We were pioneers in the application of behavioural science, establishing the world renowned ‘Nudge Unit’ in 10 Downing Street with Professor David Halpern. We have unrivalled experience in using behavioural science in high stakes situations – like high-profile political issues or cutting-edge defence and security projects; situations where failure is not an option. We were the architects and visionaries behind cutting-edge behavioural and data science infrastructure in places where leaders understand the opportunities and demands of the future; in London, Singapore, Delhi, Jakarta, Abu Dhabi, and Riyadh. In almost two decades of working with governments and businesses, we have shown the value of scientifically robust, pragmatically applied behavioural ideas to organisational challenges. But unusually for this field, we also understand that, in an age of instant reactions and identity politics, the challenge is not simply to nudge people; but to create enduring shifts in perception and belief.