Årets Byrå (Agency of the Year) is a trade study focusing on the evaluation of Client-Agency relations.
The project has been run in Sweden since the year 2000, including 180 agencies in different categories (Advertising, Branding/Design, Brand Experience, Content, Digital, Media, and PR).
The trade study is conducted in cooperation with trade magazine Resumé and supported by major trade associations. Årets Byrå is run in Norway since 2015 and in Finland since 2016.
Core of the trade study is a Client Satisfaction Index (CSI). The CSI-index is categorized and the agencies that have the best overall scores are nominated for the annual award, presented at a trade-event.
The respondent base is made up of two main sources:
– a selection of the largest companies and organizations and marketing/media buyers
– supplemental client lists from the agencies that chose to actively participate
Evaluations are conducted by means of a web-survey and completed by means of telephone interviews. Great focus lies in collecting as much qualitative data and commentary as possible, as this is very valuable for the agencies that chose to purchase a report based on the results of the trade study. There are no mandatory obligations or costs for the agencies, we however strongly recommend the purchase of a report as the information included is of great value for the agencies in actively working with quality assurance and business development.
Additional research:
Respondents partaking in the study are offered a summary of the trade study, highlighting the most important findings. A parallel study focusing on future issues and challenges for the communications industry is also conducted, along with a stand-alone Agency Manager survey focusing on sustainability in business and the ongoing shift in technology and what this may entail for the trade in general.
Please contact mikael.karrlander(at)regi.se if you have any questions regarding the project!
Company Details
- Founded
- -
- Address
- Lilla Nygatan 1, Stockholm,stockholm 111 28,sweden
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- http://www.aretsbyra.se
- Keywords
- Marketing and Communication, Trade research, Qualitative research, Agency selection, Customer Satisfaction Index, Qualitative survey, Nordic agency market, Nordic marketing and communication, Syndicated trade study, Pan-Nordic consultancy, Entrepreneurial ventures, Owner-led enterprise management, Insights, Research & Strategy.
- HQ
- Stockholm, Stockholm
Årets Byrå Questions
Årets Byrå's website is http://www.aretsbyra.se
Årets Byrå's LinkedIn profile is https://se.linkedin.com/company/aretsbyra
Årets Byrå's industry is
Advertising Services
Årets Byrå's categories are Advertising Services
Årets Byrå's founding year is 2000
