Arlt Consulting Co.

At Arlt Consulting Co., we provide strategic advisory partnerships and full stack services for sports entrepreneurs and organizations ready to accelerate growth. Unlike traditional consultants, we bring authentic founder experience from building Ultimate Hoops—the recreational basketball league acquired by Life Time with an 18x return on investment. Led by Alan Arlt—Ultimate Hoops founder and proven sports entrepreneur—we deliver tested strategies across brand development, revenue optimization, digital transformation, and partnership development. Core Expertise Areas: ✓ Brand development & positioning ✓ Revenue model optimization ✓ Go-to-market strategy execution ✓ Digital transformation & AI integration ✓ Partnership & sponsorship development ✓ Operations & scaling strategy Who We Serve: Sports businesses, recreational leagues, sports technology companies, and organizations seeking proven strategic guidance from someone who's built, scaled, and successfully exited a sports business. Global Reach: Serving sports businesses worldwide with HQ in Minneapolis, Minnesota.