In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.
The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.
OC’s business plan began simply:
“Armada. What skiing will become.”
Company Details
- Employees
- 55
- Founded
- -
- Address
- 2015 Sidewinder Dr, Park City,utah 84060,united States
- Industry
- Sporting Goods Manufacturing
- NAICS
-
Sporting and Athletic Goods Manufacturing
- Website
- https://www.armadaskis.com
- Keywords
- skis, outerwear, action sports, athletes.
- HQ
- Park City, Utah
Armada Skis Questions
Armada Skis's website is https://www.armadaskis.com
Armada Skis's LinkedIn profile is https://www.linkedin.com/company/armadaskis
Armada Skis has
55 employees.
View email and phone details for 55
employees at Armada Skis.
Armada Skis's industry is
Sporting Goods Manufacturing
Armada Skis's top competitors are
Fischer Sports,
Patagonia,
Salomon,
Atomic,
Faction Skis Aka The Faction Collective,
Black Diamond Equipment,
Arc'teryx Equipment,
Blackcrows,
Amer Sports,
Rossignol Group.
Armada Skis's categories are Sporting Goods Manufacturing
Armada Skis's founding year is 2002
