Around the Lab

In Around The Lab we create, grow and transform brands alongside purpose-driven teams with ambitious minds and a passion for shaping the future. We are a Content Marketing & AI agency, leveraging experience and a talented team to produce optimum results. We are not your typical Marketing Agency, we are founders helping founders. We have created Million Dollar Brands like Chop Chop Bikes, Patata Home, Wolf, Blend Station, while also helping big companies like Totalplay, Amazon Prime, Under Armour to achieve and exceed their marketing and sales goals. Our Marketing Methodology is simple: Understand your Buyer Personas and Innovate on your communication before you spend on Advertising. No one likes to see the same Ad a thousand times to make a purchase decision. No one. Period. Producing relevant, creative and a different experience is letting your audience know that you understand them and care for them, not just their money. We create a Content funnel for each buyer persona that pinpoints their pains and needs, making it authentic. When we speak to “John the surfer” or “Daniela the freelancer” We add substance to their lifestyle or create a new one they are willing to adopt. And guess what, it's more profitable too. We know that none of our clients likes to give away their marketing budget. Regardless, quite often they come from a high spending on Ads mindset. Consumers are 80% more likely to buy from a brand that creates personalized content. Yes, attracting is more profitable than pursuing. This way our content won’t have to “buy” its way into the buyers feed. Befriending the algorithm is smarter than trying to buy the algorithm (Master Yoda Wink). This same methodology is the one we've used to constantly deliver millions of dollars to our clients pockets. We then use AI tools to automate your sales funnel. Our Services: Content (Influencers, UGC, Creators), Website and App Development, Performance Mkt (Meta, Google, YT, Tiktok Ads), AI Automation.