ARTICALE

ARTICALE derives from the word - Article. It is an expression to form the Minimal and Most essential part of your wardrobe. ARTICALE addresses the multiple barriers of choices we as individuals are faced with in terms of Colours, Styling, Patterns, and Fits collectively. The logo is thoughtfully constructed by keeping the visibility of every alphabet to 65%. The inspiration behind the design comes from the simple fact that an individual owns 65% of Solids and Easywear Apparels in their Wardrobe, making it the only visible part of the script ARTICALE. We believe that having the right ARTICALE in our wardrobe available to us around the clock in the colors and quality we desire is a submission to the ‘LESS IS MORE’ revolution. Having a common article for Sleep, Athletic, Meetings, Travel, and more expressions of Life with one Brand Solution. Now go ahead, and be limitless.