ASA AMERTA

Minimalist Daily-Wear for support women! Asa Amerta, which means eternal hope. The purpose of the brand concept is to support women in their daily activities with forever-lasting designs. Asa Amerta itself is a slow fashion brand that prioritizes moderate consumption and is responsible for production according to the sustainability indicators in SDG point 12. Asa Amerta was founded by two young women who have been friends since high school ( Elvira Angelica and Sherenada Tiara ). Even though they studied in different fields, it was not an obstacle for them to build a business after completing their studies and returning from overseas, they finally decided to build a fashion business in 2022. They themselves had planned to build this business after a long journey and finally formed the Asa Amerta brand. "We will develop to advance the fashion industry because we have the vision to support local products and contribute the women’s empowerment, especially in Bontang".