ASAP4EU🇪🇺

ASAP4EU (Advertisement Solutions and Analytics Platform) is a cutting-edge initiative aimed at creating innovative, interactive advertising technologies tailored to the needs of the European market. This consortium, co-funded under the Creative Europe Media program, brings together key players in the streaming and advertising ecosystems: OKAST, a leader in FAST channel and OTT platforms; Titan OS, a major player in the connected TV advertising marketplace; Impresa, Portugal’s largest private media group and Broadpeak, a streaming technology specialist. By combining our expertise, we aim to revolutionize advertising in AVOD and FAST formats, making it more interactive, personalized, and in accordance with European regulations. The consortium will run over three years, during which it will develop advanced advertising technologies, improve monetization opportunities for content creators, and foster a European ad ecosystem that is fair, transparent, and culturally aligned.