AscaliaGroup

AscaliaGroup is a boutique consulting firm specializing in user experience (UX) design, product strategy, and design leadership. Our mission is to help businesses create delightful experiences for their customers. We recognize that the best product ideas must balance business goals, technological capabilities, and human-centered design. We draw on decades of experience leading design at some of the top brands. We collaborate closely with clients to deeply understand their customers, markets, and capabilities before offering strategic guidance, management coaching, and hands-on design direction. Our consulting engagements focus on three key areas: Design Leadership & Coaching We build design maturity within organizations by coaching executives, managers, and teams on integrating UX practices into their product development processes. This develops internal capabilities while ensuring design supports wider business objectives. Product Vision & Strategy Through discovery research and strategy workshops, we help clients develop insightful product visions and roadmaps to guide development, ensure cross-functional alignment, and prioritize user-centric features. UX Design Direction We provide practical UX and design leadership on complex projects by reviewing and critiquing designs, offering hands-on recommendations, and directing designers and cross-functional teams to achieve design excellence.