Aseem Design Studio

The brand is rooted in the notion of simplicity. The label reimagines natural textures and tribal motifs for a modern lifestyle, for a socially responsible customer who buys not just for themself but for future generations. Fine attention is afforded not simply to aesthetic but durability to ensure that the garment is worn again and again. There is a nod to the Wabi-Sabi aesthetic that celebrates imperfection and simplicity. While doing so, Aseem Kapoor also delves into contemporary Indian style, and through design, pays homage to the country’s newfound confidence in its sartorial heritage and expressions. Aseem Kapoor offers clothes that transcend seasons and are timeless both in their devotion to technique, aesthetic and commitment to craft. They capture the effortless, natural beauty of tribal and folk modes of dressing that are practical and decorative, personal and symbolic. With its ideas and design philosophy rooted in the practice of local crafts, weaves, and an amalgamation of Indo-Western silhouettes, the label Aseem Kapoor aims to create contemporary designs that straddle the past and the future.