Ashtae Products

In 1994, the original mission of Ashtae Products, Inc. was “We don’t just sell a product, we build relationships. From its humble beginnings in a backyard barn, the mission of Ashtae Products, Inc. has evolved twice, first to “Successful salons use Ashtae,” and once again in 2012 to its current mission of inspiring women to be “Beautiful, Confident, and Unique.” One of the few multicultural hair care products on the market, founders Michael and Ramona Woods have nurtured Ashtae into international success, with Ashtae products being sold exclusively to professional salons and beauty schools throughout the United States, Canada and Caribbean Islands. Ashtae Products, Inc. full hair care line features more than 20 products, which have been featured in the Bronner Bros. International Hair Show in Atlanta, Georgia, as well as The Caribbean Nail & Beauty Trade Show. Ashtae hair care products are also a regular feature in the Premiere Beauty Show in Orlando, Florida and the International Beauty Show at the Javits Convention Center in New York City. Annually, Ashtae Products, Inc. hosts an International Hair & Beauty Symposium with previous IHBS locations including Las Vegas, Miami, Orlando, and Buffalo, NY. Located at 1325 South Elm Eugene Street in Greensboro, NC, Ashtae Products, Inc. is housed in a 46,000 square foot building—a far cry from its original Greensboro location, a 10,000 square foot building on Industrial Drive.