Asia Waypoint

Asia Waypoint is a consulting agency with China expertise, based in Beijing. We specialize in communications consulting with a clear China focus, and conduct tailor-made research for MNC, SME and investors in China. We also support Chinese companies that are expanding abroad. At Asia Waypoint, we believe that good strategies are built on the same foundation as good journalism: research and thought leadership. Clients turn to us when they need tailor-made communication solutions, and when they need to "drill deeper" with tailor-made research. We have specialized expertise in the tourism, ecommerce, healthcare, finance and automobile industries in China, but also serve other sectors. Asia Waypoint has been founded in 2012 by Henrik Bork, who serves as Managing Director of Asia Waypoint. He has worked as foreign correspondent, consultant and co-founder of an internet technology company in China for thirty years, building a useful network of contacts in media, government, academia and business circles.