Asics Digital

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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.

Company Details

Employees
145
Founded
-
Address
125 Summer St, Suite 300,netherlands
Email
in****@****per.com
Industry
Software Development
NAICS
Software Publishers
HQ
Boston, MA
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News

Runkeeper Launches "Everyone. Every Run." Brand Identity - PR Newswire

Runkeeper Launches "Everyone. Every Run." Brand Identity PR Newswire

Master Runkeeper with these top tricks and tips - Wareable

Master Runkeeper with these top tricks and tips Wareable

​5 Cool Things You Should Be Doing With Your Run-Tracking Apps - Runner's World

​5 Cool Things You Should Be Doing With Your Run-Tracking Apps Runner's World

How to set up security and privacy in ASICS Runkeeper - Kaspersky

How to set up security and privacy in ASICS Runkeeper Kaspersky

Runkeeper is Done With Wear OS - Droid Life

Runkeeper is Done With Wear OS Droid Life

Meet Kathleen Burke: The Voice of Runkeeper - Boston Magazine

Meet Kathleen Burke: The Voice of Runkeeper Boston Magazine

The Runkeeper App Turned Me Into A Daily Jogger — Here's How It Works - Bustle

The Runkeeper App Turned Me Into A Daily Jogger — Here's How It Works Bustle

Asics acquires Runkeeper fitness app plus see some surprising music data - Canadian Running Magazine

Asics acquires Runkeeper fitness app plus see some surprising music data Canadian Running Magazine

Safety Apps Can Keep Track of Your Whereabouts - womensrunning.com

Safety Apps Can Keep Track of Your Whereabouts womensrunning.com

Trying (and failing) to out-run my friends: Hands-on with RunKeeper 3 for iPhone - Ars Technica

Trying (and failing) to out-run my friends: Hands-on with RunKeeper 3 for iPhone Ars Technica

Demand for this Running App Is Up 252% – Here’s Why So Many New Runners are Hooked - Women's Health

Demand for this Running App Is Up 252% – Here’s Why So Many New Runners are Hooked Women's Health

Yes! You Can Outrun the MBTA Green Line - Boston.com

Yes! You Can Outrun the MBTA Green Line Boston.com

How Does Runkeeper Compare to Other Fitness Apps? - Lifewire

How Does Runkeeper Compare to Other Fitness Apps? Lifewire

The Fitness App RunKeeper: Reviewed For Lazy People, By A Lazy Person - HuffPost

The Fitness App RunKeeper: Reviewed For Lazy People, By A Lazy Person HuffPost

1.5 Million Walks, Runs, and Bike Rides from RunKeeper mapped on Mapbox - Geoawesome

1.5 Million Walks, Runs, and Bike Rides from RunKeeper mapped on Mapbox Geoawesome

This iPhone Add-On Keeps Track of Your Treks (Published 2008) - The New York Times

This iPhone Add-On Keeps Track of Your Treks (Published 2008) The New York Times

Analysis of initial speed pedelec usage for commuting purposes in Flanders - ScienceDirect.com

Analysis of initial speed pedelec usage for commuting purposes in Flanders ScienceDirect.com

ASICS And ASICS RUNKEEPER™ Celebrate The Love Of The Run For Global Running Day - PR Newswire

ASICS And ASICS RUNKEEPER™ Celebrate The Love Of The Run For Global Running Day PR Newswire

ASICS Campaign Inspires You To Go The 'Extra Mile' In A Movement Timed To The 2016 TCS New York City Marathon - PR Newswire

ASICS Campaign Inspires You To Go The 'Extra Mile' In A Movement Timed To The 2016 TCS New York City Marathon PR Newswire

Runkeeper is killing its Wear OS app - Android Central

Runkeeper is killing its Wear OS app Android Central

Runkeeper bought by Asics in latest sports brand app acquisition - The Guardian

Runkeeper bought by Asics in latest sports brand app acquisition The Guardian

Testing out the Pebble watch with new RunKeeper app integration - DC Rainmaker

Testing out the Pebble watch with new RunKeeper app integration DC Rainmaker

Runkeeper app review - Tom's Guide

Runkeeper app review Tom's Guide

Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS - TechCrunch

Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS TechCrunch

How to use Runkeeper - TechRadar

How to use Runkeeper TechRadar

RunKeeper Partners With MyFitnessPal - businessinsider.com

RunKeeper Partners With MyFitnessPal businessinsider.com

The most popular Apps for runners - Soy Maratonista

The most popular Apps for runners Soy Maratonista

Track your workout: Top 5 fitness apps - The Coloradoan

Track your workout: Top 5 fitness apps The Coloradoan

Strava vs Runkeeper: which running app has the competitive advantage? - Advnture

Strava vs Runkeeper: which running app has the competitive advantage? Advnture

Runkeeper vs Strava: choose the best running app for you - TechRadar

Runkeeper vs Strava: choose the best running app for you TechRadar

ASICS buys Runkeeper, eyes running, data, marketing connection - ZDNET

ASICS buys Runkeeper, eyes running, data, marketing connection ZDNET

The ERDINGER GPS Art Challenge! - TRI247

The ERDINGER GPS Art Challenge! TRI247

Top 5 free running apps #RunningWeek: Nike+ Running, Runkeeper & Endomondo - ShinyShiny

Top 5 free running apps #RunningWeek: Nike+ Running, Runkeeper & Endomondo ShinyShiny

The Best Apps For Tracking Your Run - SheerLuxe

The Best Apps For Tracking Your Run SheerLuxe

Fitness tools that tap the power of your friends - CNN

Fitness tools that tap the power of your friends CNN

RunKeeper Wants to Track Your Treadmill Runs - The Next Web

RunKeeper Wants to Track Your Treadmill Runs The Next Web

Casio to Release the Smart Outdoor Watch Wrist Device with Android Wear™ - PR Newswire

Casio to Release the Smart Outdoor Watch Wrist Device with Android Wear™ PR Newswire

Lace Up Your Shoes, RunKeeper 3.0 Hits In Time For New Years With A New Interface And Improved Social Features - TechCrunch

Lace Up Your Shoes, RunKeeper 3.0 Hits In Time For New Years With A New Interface And Improved Social Features TechCrunch

Runkeeper is secretly tracking you around the clock and sending your data to advertisers - Android Authority

Runkeeper is secretly tracking you around the clock and sending your data to advertisers Android Authority

Asics keeps pace with Adidas with Runkeeper acquisition - The Verge

Asics keeps pace with Adidas with Runkeeper acquisition The Verge

Runkeeper now lets you track workouts iPhone-free with Apple Watch Series 2 GPS - 9to5Mac

Runkeeper now lets you track workouts iPhone-free with Apple Watch Series 2 GPS 9to5Mac

Going The Distance: Nike+ GPS Vs. RunKeeper - TechCrunch

Going The Distance: Nike+ GPS Vs. RunKeeper TechCrunch

Illustrating Your Life in Graphs and Charts (Published 2011) - The New York Times

Illustrating Your Life in Graphs and Charts (Published 2011) The New York Times

12 apps that will help you achieve your fitness goals - Gadgets & Wearables

12 apps that will help you achieve your fitness goals Gadgets & Wearables

Sync Burn (SP2227RE) Review | Smart Watch Reviews - Laptop Mag

Sync Burn (SP2227RE) Review | Smart Watch Reviews Laptop Mag

Runkeeper must do more to earn users’ trust - Forbrukerrådet

Runkeeper must do more to earn users’ trust Forbrukerrådet

Runkeeper tracks users when the app is not in use - Forbrukerrådet

Runkeeper tracks users when the app is not in use Forbrukerrådet

Check Your Blood Pressure With Your iPhone? There’s an App for That; and a Peripheral - iPhone in Canada

Check Your Blood Pressure With Your iPhone? There’s an App for That; and a Peripheral iPhone in Canada

Get $4 off your Hitch ride to or from AMK Hub! - Grab

Get $4 off your Hitch ride to or from AMK Hub! Grab

Hit the ground running with the updated Runkeeper app - AppAdvice

Hit the ground running with the updated Runkeeper app AppAdvice

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