Ask Africa

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Ask Afrika is a full service market research company. We support our clients’ decisions through market research facts. Typically, our clients’ require information around social research and philanthropy, experience measures and consulting, and brand dynamics. Social research decisions are required around HIV/Aids and more recently, Covid-19. Educational and early childhood development, fair-trade shopping, media and financial research are some of the areas we love to work in. NGOs, public- and private sector clients choose to work with us to get the pulse of the nation. Besides being decisioneers in brand and customer experience research, Ask Afrika is well known for creating some of the most useful, go-to industry benchmarks, including the Ask Afrika Orange Index®, the Ask Afrika Icon Brands®, the Ask Afrika Kasi Star Brands and the Target Group Index (TGI). Ask Afrika’s knowledge of brands is extensive. The Target Group Index (TGI) survey, which measures psychographics, service, products, media and brands, has been used by the majority of the top 50 advertisers and media owners in South Africa for nearly two decades. Our clients operate across various industries, including retail, telecoms, finance, and the public sector. We offer tailor-made and ready-to-use offerings for all our clients regardless of the size of project. In addition to being brave, agile, vibrant and experimental, we apply deep thinking to every research project. Our aim is to be great at everything we do and to make a meaningful impact. Partner with Ask Afrika in order to confidently make game-changing business decisions that grow your business. www.askafrika.co.za | Connect@askafrika.co.za
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Ask Afrika Orange Index recognises leaders in CX and satisfaction - Media Update

Ask Afrika Orange Index recognises leaders in CX and satisfaction Media Update

The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of Pretoria - Ask Afrika - Bizcommunity

The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of Pretoria - Ask Afrika Bizcommunity

Media Moves: FNB App Academy hits record 217 000 registrations, Airtel Africa appoints Publicis Groupe Africa, Ask Afrika rebrands to ASK AFRICA - The Media Online

Media Moves: FNB App Academy hits record 217 000 registrations, Airtel Africa appoints Publicis Groupe Africa, Ask Afrika rebrands to ASK AFRICA The Media Online

Discovery Bank and Discovery Life take top spots for customer experience in the 2022 Ask Afrika Orange Index® - Mynewsdesk

Discovery Bank and Discovery Life take top spots for customer experience in the 2022 Ask Afrika Orange Index® Mynewsdesk

Discovery Bank and Discovery Life take top spots for customer experience in the 2022 Ask Afrika Orange Index® - FAnews

Discovery Bank and Discovery Life take top spots for customer experience in the 2022 Ask Afrika Orange Index® FAnews

Engen wins Ask Afrika Icon Brand Award - Engineering News

Engen wins Ask Afrika Icon Brand Award Engineering News

TGI provides a complimentary base to the Establishment Survey - Media Update

TGI provides a complimentary base to the Establishment Survey Media Update

Assupol WINS the Long-Term Insurance Life Category for the Ask Afrika Orange Index 2024 - Insurance Biz

Assupol WINS the Long-Term Insurance Life Category for the Ask Afrika Orange Index 2024 Insurance Biz

Africanbank secures 4th place in Ask Afrika Orange Index 2024/25 - Banking Biz

Africanbank secures 4th place in Ask Afrika Orange Index 2024/25 Banking Biz

Three wins for Discovery Bank at Ask Afrika Orange Index® awards - Moneyweb

Three wins for Discovery Bank at Ask Afrika Orange Index® awards Moneyweb

Ask Afrika sign significant B-BBEE deal with ENCHA Green Brands - Polity.org.za

Ask Afrika sign significant B-BBEE deal with ENCHA Green Brands Polity.org.za

Marketers turn to stable research in the midst of large consumer changes - Bizcommunity

Marketers turn to stable research in the midst of large consumer changes Bizcommunity

Consumer insights into the Kasi market revealed - The Media Online

Consumer insights into the Kasi market revealed The Media Online

Best in banking and beyond: Three wins for Discovery Bank at Ask Afrika Orange Index® awards - Mynewsdesk

Best in banking and beyond: Three wins for Discovery Bank at Ask Afrika Orange Index® awards Mynewsdesk

Discovery Bank rated #1 in the 2023 Ask Afrika Orange Index® for the second time - FAnews

Discovery Bank rated #1 in the 2023 Ask Afrika Orange Index® for the second time FAnews

Ask Afrika announces winners of 2018/2019 Kasi Star Brands Awards - Media Update

Ask Afrika announces winners of 2018/2019 Kasi Star Brands Awards Media Update

Awards Wrap: Ask Afrika icon brands revealed, TikTok Creator Awards finalists, inaugural Salesforce Award winners announced - The Media Online

Awards Wrap: Ask Afrika icon brands revealed, TikTok Creator Awards finalists, inaugural Salesforce Award winners announced The Media Online

The impact of riots and looting on spaza shops in Johannesburg 2021 - Bizcommunity

The impact of riots and looting on spaza shops in Johannesburg 2021 Bizcommunity

Ask Afrika explores the power of Kasi and youth markets - The Media Online

Ask Afrika explores the power of Kasi and youth markets The Media Online

MiWay Insurance wins at the Ask Afrika Icon Brands Survey Awards - Media Update

MiWay Insurance wins at the Ask Afrika Icon Brands Survey Awards Media Update

Audi wins in the Ask Afrika Orange Index Awards’ motor category - The Citizen

Audi wins in the Ask Afrika Orange Index Awards’ motor category The Citizen

Dunlop wins respected Ask Afrika Orange Index® Award - autoforum.co.za

Dunlop wins respected Ask Afrika Orange Index® Award autoforum.co.za

These companies provide the best customer service in South Africa - businesstech.co.za

These companies provide the best customer service in South Africa businesstech.co.za

2018 Ask Afrika Orange Index winners announced - businessreport.co.za

2018 Ask Afrika Orange Index winners announced businessreport.co.za

Bayer’s Berocca and Zam Buk recognised as top brands in South Africa - Media Update

Bayer’s Berocca and Zam Buk recognised as top brands in South Africa Media Update

NetcarePlus Takes Top Honours in this year’s Ask Afrika Orange Index - FAnews

NetcarePlus Takes Top Honours in this year’s Ask Afrika Orange Index FAnews

1Life Insurance wins its second Ask Afrika Icon Brands™ award - FAnews

1Life Insurance wins its second Ask Afrika Icon Brands™ award FAnews

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