Ask Alba

Alba was built for the discerning. We reach beyond the traditional paths of travel discovery to deliver an insider experience that algorithms miss and guidebooks overlook. In an age of content overload, travel research remains a universally dominant pain point - so much so that 70% of travel decisions are still based on word-of-mouth. At Alba, we bridge that gap. We synthesize content across the web and pair it with expert voices, enabling our users to make choices that feel vetted and deeply local, through three key offerings: • Simplified research: Existing travel research from trusted sources distilled into valuable insights • Word-of-mouth validation: Shared preferences from friends & family empower decision making • Insider edge: Expert-curated immersive digital experiences for both travelers and locals In an age where authenticity is scarce, Alba is your sounding board. We don’t just tell you where to go—we tell you why it matters. Launching soon. Follow for updates. Alba is founded by a team with a deep bench of expertise; an Apollo private equity executive with a decade of hospitality investments experience, a JP Morgan VP of Product, an award-winning designer, and a senior staff full-stack engineer. For inquiries, email us at info@askalba.com